Luxury made effortless.
The House
N° I
NOOSH is a quiet correction. A house built around the idea that professional nail care can be as considered as haute couture — precise, restrained, and unmistakably composed. We make the tools of the salon look like the objects of the home.
The Naturals
A palette of restraint.
Marshmallow. Egret. Rose Milk. Bisque. A collection of pale, professional shades designed to disappear into the hand — the way true luxury does.
N° II · The Shade Library
Thirty-six shades.
One quiet register.
Founder · Mehrnoosh Zhian Nia
“I wanted a house where every object felt like it belonged in a home.”
From a decade in professional salons to a laboratory of her own, Mehrnoosh built NOOSH to answer a simple question: what would nail care look like if it were made with the discipline of couture?
For Professionals
The salon, reconsidered.
A programme for technicians, studios and academies. Wholesale, education, and the NOOSH studio system — considered from counter to cabinet.
